The Colossus of Copywriting John McIntyre is on the show today to share with us some keen insights into how listeners decide to engage more with you and your brand. Â While copywriting is only one aspect of it, this episode is all about crafting an irresistible Call to Action for your listener base.
There are some real power-packed suggestions in this episode for converting listeners into prospects, and John takes us through the EXACT process he uses for creating a winning offer. Â You’ll see a quick peak of his process below.
Here’s What You’ll Discover:
- Why being CLEAR with your offer is the MOST important
- How to discover your audiences’ problems so you can solve them
- Why having a turtle in China will make you the ‘Bee’s Knees’
- That in an ideal world, we would create a sales process for EVERY customer
In the comments below:
What is the absolute BEST Call to Action you’ve ever heard on a podcast?
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